Find out what’s working, what isn’t, and exactly what to do next
in this social media audit for nonprofits.
You care about the mission. But social media? Not so much…
You got into this work because you believe in it. Not because you wanted to become a content creator. But here you are, responsible for Instagram, Facebook, maybe TikTok that someone suggested at the last board meeting.
So you post when you can. You repurpose the flyer someone made in Canva. You take note when a board member sends you a screenshot of what another org is doing. And still, it feels like you’re just posting things into the void and hoping something finally works.
You’re not even sure what “working” on social media would look like.
👯 More followers? ❤️ More engagement? 💸 More donations?
Nobody told you what to do, or trained you how to do this. It’s just something that landed on your desk and now there’s this lingering pressure to go viral and a sneaking feeling that you’re not even sure what you’re doing…
To be honest, you don’t have time to figure it out. You’ve got a million other things demanding your attention, and this never feels urgent enough to prioritize.
📲 Being on social feels like a full-time job,
and for some people, it is!
Big organizations have whole teams of people dedicated just to running their social media accounts. So how is a nonprofit like yours — already juggling programs, donors, volunteers, grant deadlines, and actually delivering on your mission — supposed to keep up with all of this on top of everything else?
🔥 Hot Take: (You’re not! With a small team and a packed plate, it’s completely unrealistic to have the same output as major brands and influencers. You just need a strategy that’s built for the org you actually have and permission to cut yourself some slack!)
- You've been posting consistently but your mission still isn't reaching the people who need to hear it...
- Sometimes you get a little traction, sometimes you don't. Or maybe social has never really worked for your org at all...
- You're putting in effort, but you have no idea if it's working...
- You're too close to it to see it clearly anymore and you need an outside perspective...
Get the answers you need in a social media audit!
After the audit, you’ll know exactly what you’re doing on social media, why you’re doing it, and how to do it. Not a vague sense of, “I should post more,” but an actual plan built specifically for your organization, your capacity, and your goals.
💡 Here’s what you’ll learn in your social media audit:
- Which platforms are worth your time and which ones you can ditch
- What your profiles should say and how they should look
- What to post and how often it actually matters
- What type of content will actually be the most efficient and effective
Hi, I’m Lisa
Let’s chat really quick…
What’s in a social media audit?
Topics Covered
- Is your branding, messaging, and voice consistent across platforms?
- Are you on the right platforms for your audience?
- How do your profiles look to someone finding you for the first time?
- What your content strategy is (or isn't) doing for you
- How your posting frequency and content mix hold up
- Are your engagement habits helping you build a real community?
- How to define and measure what's actually working
- Realistic, actionable next steps specific to you and your goals!
Check out this example audit!
It covers seven areas:
Your overall strategy plus a platform-by-platform review of Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter/X.
The goal of the audit isn’t to check every box. (The checklist is actually more of a guide for me than a scorecard for you.) I’ll do much more than just check the boxes off, I’ll explain what you’re doing and why it is or isn’t working, what’s worth changing, and what you can confidently skip so you stop spending energy on things that don’t matter for your specific goals.
How does it work?
- Book the audit. This is the part where you commit and invest.
- Fill out the questionnaire. Share details about your business, goals, and current social media presence.
- Schedule a quick 15-minute call. We’ll connect by phone or Zoom to make sure we’re aligned before diving in (if it doesn’t feel like a good fit after our meeting, you can get a full refund.)
- Sit back and wait 3–5 business days. I’ll get to work reviewing every corner of your social presence.
- Receive your PDF report and personalized video audit!
What’s the investment?
$400
💰 For a small nonprofit tracking every dollar, let’s talk about this spend. To put it in perspective, you’re already spending!
You’re spending time every week trying to figure out what to post. You’re spending energy second-guessing whether any of it is working. You’re spending mental bandwidth on an actual part of your job.
None of this is free! It just doesn’t show up as a line item on the budget.
You get expert advice from someone who has spent years working with both social media and small nonprofits.
Someone understands your constraints, and knows what works for organizations your size. Not big-brand strategy, influencer tactics, or advice written for companies with a full marketing department. Guidance that was built specifically for you.
Are you ready to stop guessing and start growing on social media???
