Courses & Launches

Launching a course, program, or offer is exciting! And overwhelming. There are a lot of moving pieces, and the marketing side alone can feel like a full-time job on top of everything else you’re already doing. I handle the pieces that get people in the door so you can focus on delivering the thing you built.

Course Building

If you’ve got the content ready, I’ll build it out on your platform so it’s organized, functional, and easy to navigate.

I work with Kajabi and Thinkific and can learn whatever platform you’re already using. I can also build directly on your existing website using your native checkout provider.

Email Marketing for Launch Periods

Email is the most powerful tool for your launch. I’ll map out exactly what to send and when, write every email, build it in your platform, and schedule it so everything goes out at the right time. I also add simple graphics or stock photos where they help, and segment your list so hot and cold leads are getting messages that are relevant to them.Β 

Social Media for Launch Periods

I’ll handle your social media content and engagement during launch so your feed is working in sync with everything else happening behind the scenes. I recommend starting a social media campaign at least 2 months before your launch date. One month to gain traction with content designed for reach and engagement, and then one month dedicated to launch itself.

Affiliate Management

Affiliates can significantly expand your reach during a launch, but managing them takes real organization. I help you build out everything your affiliates need to actually promote you well, including:

  • Drafting invitation emails to recruit affiliates
  • A portal where they can grab their unique link and resources
  • Copy and paste sample text so promoting you is as easy as possible
  • Tech support for them so you don’t have to deal with it
social media audit checklist 2

πŸ“πŸ’¨Β  Steal My Social Media Audit Checklist!

The exact checklist I (a social media manager) use to audit social media accounts for solopreneurs, small businesses, and nonprofits so you can do it yourself, for free.

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