Email Marketing
Email is a tried and true cornerstone of digital marketing. Every business should not only have an email list but should be contacting subscribers regularly with compelling, well-written, and designed content. In the world of marketing, email is shown to have one of the most powerful conversion rates time after time. I have experience with Mailchimp, Flodesk, Constant Contact, Kit, and Kajabi, but I’m happy to learn whatever platform you’re already using.
Monthly or Weekly Newsletter Packages
Staying in regular contact with your audience builds trust, keeps you top of mind, and gives you a direct line to the people most likely to buy from you, donate to you, or show up for you.
I handle everything from strategy, to writing, design, and sending. Every newsletter package includes a monthly analytics report and A/B testing so we’re always learning what resonates and improving from there.
Automations and Sequences
The best email marketing works even when you’re not. Automations are pre-built sequences that go out automatically based on what someone does like signing up for your list, downloading a lead magnet, making a purchase, or going quiet for a while.
I build and manage automations for just about any scenario, including: welcome sequences lead magnet delivery, upsell and post-purchase flows hank you, cold subscriber and donor re-engagement, and more.
Fundraising and Seasonal Sales
Got a fundraising push, a seasonal sale, or a limited-time promotion coming up? I’ll build out the full email campaign from strategy to send so your list actually shows up when it counts.
List Building Strategy
A great email strategy starts with a healthy, growing list. I help you figure out how to attract the right subscribers including lead magnet set up, opt-in forms, nurture automations, and an ad campaign to drive traffic directly to your list.
List Management and Segmentation
A messy list is a costly list. I clean up inactive subscribers, organize your audience into meaningful segments, and set up tags and automations that make sure the right people are getting the right emails. Ongoing list maintenance keeps things healthy over time so your deliverability and engagement stay strong.
Email Audits
Already sending emails but not sure they’re doing what they should? An audit takes a thorough look at your strategy, your sequences, your design, your metrics, and gives you a clear picture of what to fix, what to keep, and what to build next.
Why you need email marketing (seriously!)
Does your small business have an email marketing strategy? It’d be a lot cooler if you did! If you’re not actively working on building a strong email presence, you’re missing out on some BIG opportunities.
Why you need email marketing (seriously)
Does your small business have an email marketing strategy? It’d be a lot cooler if you did! If you’re not actively working on building a strong email presence, you’re missing out on some BIG opportunities.
