Does your small business have an email marketing strategy? It’d be a lot cooler if you did!
Seriously though, if you’re not actively working on building a strong email presence, you are missing out on some BIG opportunities. Email marketing is a tried and true cornerstone of digital marketing— and for good reason.
Now that we’ve got you wondering why it’s such a good idea to invest in email, we’ll satiate that curiosity by providing our top reasons below.
Email Has the Best Conversion Rate
What is a conversion rate? It’s the percentage of people who take a desired action, aka buy something, from your business after you’ve advertised to them. Email marketing has the highest conversion rate compared to other digital marketing channels like online ads and social media. Conversion rates vary by industry, but anywhere between 1-5% is considered good. That means if you send an email campaign to 100 people, 1-5 of them could make a purchase. With a larger list and the right strategies, you can reach and even exceed these numbers, making email one of the best ways to drive sales. More on conversion rates from Mailchimp.
It Also Has the Highest ROI
What is ROI? It means “return on investment.” On average, for every $1 spent on email it generates $36 in revenue. That means whatever you put into a well-strategized email campaign, you could get you 36 times as much out of it. We’re underlining well-strategized as a keyword here. To see any type of return it helps to have some tricks up your sleeve, but simply put— it’s very cost-effective, and every penny counts when you’re running a small business. More on ROI from Constant Contact.
Everyone Has an Email
Over half of Earth’s population has an email address— even your grandma! That’s a lot of people, and we think it’s safe to say everyone in your target audience is using email. One of the first rules in marketing it to meet your customer where they are at, and in this case, that’s their inbox.
According to Google, people using mobile devices check their email at least 3x a day, which means you just have to click send, and within seconds hundreds to thousands of people just whipped out their phones to look at an email you just sent.
It Builds Credibility
Trust is a big deal when people choose to do business with you, and email is a great way to build that trust. Use your email marketing strategy as a way to share information with clients that demonstrates experience and establishes your brand as an authority in your field.
It Builds Relationships
In addition to trust, customers appreciate connection. Email marketing allows you to communicate with clients that willingly sign-up to hear from you, and when someone invites you into the personal sanctity of their inbox, that means something special. With the right messaging and supporting strategy, you can build a real and reciprocal relationship with customers.
It Generates Website Traffic
Your website is one of your biggest marketing assets and getting people to actually visit it is a valuable target goal! When someone is visiting your site, that means they are interested in what you do, and they are inching closer and closer to purchasing something. But often, they have to visit multiple times before they are ready to make their first or their next purchase. Email marketing is a great way to bring leads back to your website time and time again, boosting both traffic and sales.
It’s also worthwhile to note that the more traffic your website gets, the higher your site will rank on Google, thus improving SEO.
Emails Can Be Automated
What we love most about email marketing is that it can be automated. Do the work once then set it, forget it, and watch the sales roll in. An automation is a series of emails that are triggered once a contact meets a specific set of criteria. New subscriber? Send them your intro series. Just purchased something? Send them product support and upsells. Left items in their cart? Remind them to check out. In our opinion, email automation is the secret weapon that every small business should be utilizing.
You Actually Own Your Subscriber List and Data
Owning your subscriber list and data is one of the most important benefits of email marketing. If one of your social media accounts were shut down or hacked (this is common) you could potentially lose all of those leads and all of that valuable data about your audience. Having an email list means always having a way to communicate with your fans, clients, and customers, no matter what happens. With this in mind, remember to export your contacts regularly!
Email marketing has proven to be a powerful tool when it comes to growing and reaching your biggest business goals. If you aren’t actively building an email list supported by a winning campaign strategy, then you are missing out on some of the best and most cost-effective marketing opportunities available.
Don’t miss out on all that email marketing has to offer! Lucky for you, we are email experts at Vibes Media Co, and if this article has those gears in your brain turning, reach out to us for help ASAP.