As a small business owner or entrepreneur, how do you know when it’s time to welcome a social media manager onto your team?
It’s likely that you already wear SO many hats for your business— from CEO to bookkeeper, human resources, sales rep, and even janitor!
While it’s important to be resourceful, doing it all can become overwhelming, especially when it comes time to grow your business. But, finding the right teammates for your auxiliary roles takes a huge burden off of your shoulders while providing specialized expertise and even improving performance and revenue.
So, when is the right time to add a social media manager (SMM) to your team? Here are 10 key indicators…
You've Got Too Much To Do Already
It takes a lot to keep your business running smoothly. Replying to emails from clients, developing new products, keeping up with inventory, etc., etc., etc. Do you feel like you’re so busy that social media often gets pushed to the back-burner? Here’s your number one sign!
You've Got Zero Experience
Running an effective social media campaign takes a lot of skill and experience. If you’re not familiar with content creation, copywriting, graphic design, photography, data analysis, engagement strategy, sales strategy, and social media trends then you might feel totally lost. Figuring it all out yourself can be time-consuming and even grueling. You can make the whole process a lot easier by hiring an experienced hand.
You're Not Sure How to Use Each Platform and Why
Social media has exploded over the last decade and it’s definitely not going anywhere. There are so many social media platforms out there, and new ones are popping up all over. It takes discernment to know which ones are and aren’t right for you, plus dedication to developing a winning strategy for each one. And who’s got time for that? You’re running a business!
You're Not Even Sure What to Post
Content, content, content is the cornerstone of a good social media presence! And not just creating content, but creating, effective content. You can’t just post the same things over, or throw something super basic out there and just hope that it will work. (Trust us, it won’t). An SMM knows this and is prepared to deliver a rich content strategy to help achieve your goals.
You're Not Posting Regularly
Posting consistently is a priority when it comes to social media strategy. You should post at least a few times a week so that your content is always fresh and top of mind. It’s also important because if someone looks you up on their favorite platform, they want to see that you are active and engaged, which offers your brand more authenticity and authority.
You Rarely Spend Time on Engagement
It’s called social media for a reason and it’s to be SOCIAL! Do you have unread DMs sitting in your inbox? Do you gloss over responding to comments? That’s basically like not returning a high five. People are out there looking for connection and your business can deliver that to them. Social media is the best place to build that one-on-one rapport with your customers.
You Don't Have a Brand Aesthetic
Social media is a very visual medium, and it’s important that both your posts and your profile look good on every platform. Even more, they should match on every platform, making your brand recognizable to followers no matter where they find you.
You Can't Keep Up with Trends
Wondering, “What is a [blank] and how do I use it?” Insert words like memes, reels, hashtags, stories, live streams, tweets, and Tik Toks, here. Social media companies are always racing to publish the next, best trendy feature, and it can be hard to keep up!
On top of that, you have to consider even bigger trends, like if something groundbreaking happens in your industry, or there’s an event of national or global impact. In moments like these, it is important for your social strategy to fit with the conversation of the times. An SMM knows how and when to quickly pivot content to keep you relevant.
Social Media Feels Like a Chore
Do you find yourself scrolling through your social feed but wishing you were doing something? (Like spending time with your family or binge-watching the last few episodes of that hot new series?) Creating content, engaging with followers, scheduling posts, and checking in to see how it all goes (a.k.a. running a full social media campaign) takes A LOT of work, and it’s not everyone’s cup of tea. If you don’t love it, find someone who does!
You're Not Reaching Your Goals
Struggling to get more likes, followers, leads, or sales, but falling short? This could be because of a variety of factors: you don’t have a quality campaign strategy, you’re not creating engaging content, the algorithm isn’t prioritizing your content, etc. Social media managers know how to fine-tune dozens of factors to churn out results that help you achieve your goals.
Social media can play an influential role in your business, IF— and that’s a big IF— you have the time, energy, and know-how to build an effective strategy. Create brand awareness, establish authority, grow community, capture leads, and convert sales all through this powerful medium. If the wonderful world of social media management just isn’t your jam, the dream team at Vibes Media Co is here to help.